Overview:

Insurance Product: Realignment and Relaunch - Serving more than 1 million members on the east coast, this insurance company offers health insurance products in every consumer segment as well as providing claims management support for other large payers in the industry. Due to a lack of competitive dental products in the fully insured and self-insured markets, the organization was limited in its growth potential. Leadership recognized an opportunity to better serve and grow its medical customer base and looked for options to improve its medical and dental product offerings through; extending ancillary services, simplifying administrative tasks (single bill), and improving member experience (single ID card).

Business Issues:

The current set of dental products available was not competitive within the market segments they were meant to serve or aligned to the overall organizational goals, did not meet the needs of the various member groups, and created confusion both in the marketplace and internally.  An opportunity existed to improve the employer and member experience when engaging with the organization and its physicians, respectively.