Overview:
Process Redesign for a customer service unit within a $400M Provider of Non-Standard Auto Insurance
Business Issue:
This 400 million dollars non-standard auto insurance carrier had implemented a new management system which resulted in a higher volume of phone calls into the Customer Service department than anticipated, more than the current staff could handle effectively. The business issue needing resolution was to:
- Understand the root causes of the customers’ issues
- Identify resolutions to the customers’ issues, and the proportion of call volume that implementing the resolutions would relieve
- Understand how and when the current technology enhancements could assist in resolving these issues
Actions:
- Performed an operational assessment including:
- Conducted fact-finding to identify and validate problems that were driving inbound calls
- Obtained additional metric information by using call surveys
- Conducted direct observations and time studies of each transaction
- Determined which transaction types caused the most significant handling delays
- Aligned root-cause issues with an updated list of technology defects to ensure 100% coverage
- Developed a staffing model to increase the effectiveness of call handling in the immediate-term
- Identified operational improvements that could be made to reduce any new calls to Customer Service
- Identified and implemented backlog strategies across several transaction types to become current
Results:
- Expanded the current call handling team to reduce hold times and increase speed-to-answer
- Created awareness for the executive team on the status of the current environment and released fixes
- Validated the prioritization strategy used by the implementation team to prioritize technology releases
- Provided process assurance to reduce backlogs and decrease incoming call volume